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Skin Care
A pleasant day to you! We are four Undergraduate Marketing students from the De La Salle University – Manila (Philippines), currently working on a thesis involving the Skin Care and Cosmetics industry. As it is, we need a lot of help in finishing our research on time. In this regard, we were hoping that you would be kind enough to support us by taking time to answer all the questions below. Your assistance would be more than valuable to us and to our academic endeavor.
1. Your Name
2. E-Mail Address
3. Age
4. Sex
Female
Male
5. Gender
Heterosexual
Homosexual
Bisexual
Transgendered
6. Marital Status
Single, Never Married
Married
Separated
Divorced
Widowed
7. Religious Interest
8. Ethnicity
9. Educational Attainment
10. Occupation
11. Annual Household Income
12. Number of Children (If any)
13. Country
14. State/City
15. Which of the following skin problems do you have/had?
Acne
Wrinkles or Sagging Skin
Hyperpigmentation
Dry Skin
Oil Skin
Fungi
Others (Please Specify)

16. Do you...
  Never Sometimes Always
Consult or go to a dermatologist?
Purchase online?
17. Do you use any skin care or any cosmetic product?
Yes
No
18. Are you familiar with any skin care or cosmetic brand?
Yes
No
19. Do you or do any of your relatives work for a skin care or cosmetic company?
Yes
No
20. What brands first come into your mind when you think about Skin Care?
21. What brand first come into your mind when you think about Cosmetics?
22. Where have you learned about these brands?
Television
Radio
Newspapers
Magazines
Print Ads (Flyer, Posters, etc.)
Outdoor Ads (Billboards, Public Transportation Ads, etc.)
Test Messages/SMS
Internet/Online (Websites, Blogs, Forums, etc.)
Retail Store
Word of Mouth (Friends, Family, Colleague)
Dermatologist/Doctor
Others (Please specify)

23. Have you heard of these brands? (Please check all that apply)
Aesop
Benefit
Biotherm
Bliss
Body Shop
Clarins
Clinique
Dermatologica
Dr. Brandt
Dr. Sabagh
Dr. Wexler
Elizabeth Arden
Estee Lauder
Jurlique
Kanebo
Kiehl's
L'Occitane
Lancome
M.D. Formulations
Mario Badescu
MD Forte
N.V. Perricone
Natura Bisse
Peter Thomas Roth
Shiseido
Skinceuticals
VMV Hypoallergenics
24. Have you tried using any of these brands? (Please check all that apply)
Aesop
Benefit
Biotherm
Bliss
Body Shop
Clarins
Clinique
Dermatologica
Dr. Brandt
Dr. Sabagh
Dr. Wexler
Elizabeth Arden
Estee Lauder
Jurlique
Kanebo
Kiehl's
L'Occitane
Lancome
M.D. Formulations
Mario Badescu
MD Forte
N.V. Perricone
Natura Bisse
Peter Thomas Roth
Shiseido
Skinceuticals
VMV Hypoallergenics
25. Are you currently using any of these brands? (Please check all that apply)
Aesop
Benefit
Biotherm
Bliss
Body Shop
Clarins
Clinique
Dermalogica
Dr. Brandt
Dr. Sabagh
Dr. Wexler
Elizabeth Arden
Estee Lauder
Jurlique
Kanebo
Kiehl's
L'Occitane
Lancome
M.D. Formulations
Mario Badescu
M.D. Forte
N.V. Perricone
Natura Bisse
Peter Thomas Roth
Shiseido
Skinceuticals
VMV Hypoallergenics
26. If you have heard of or if you are familiar with any of these brands, rate how much you perceive the brand in terms of product quality. (Note: 1 = lowest , 5 = highest)
  Not Applicable 1 2 3 4 5
Aesop
Benefit
Biotherm
Bliss
Body Shop
Clarins
Clinique
Dermalogica
Dr. Brandt
Dr. Sabagh
Dr. Wexler
Elizabeth Arden
Estee Lauder
Jurlique
Kanebo
Kiehl's
L'Occitane
Lancome
M.D. Formulations
Mario Badescu
M.D. Forte
N.V. Perricone
Natura Bisse
Peter Thomas Roth
Shiseido
Skinceuticals
VMV Hypoallergenics
27. If you have tried or if you are using any of these brands, rate how satisfied you were/are with their products. (Note: 1 = lowest, 5 = highest)
  Not Applicable 1 2 3 4 5
Aesop
Benefit
Biotherm
Bliss
Body Shop
Clarins
Clinique
Dermalogica
Dr. Brandt
Dr. Sabagh
Dr. Wexler
Elizabeth Arden
Estee Lauder
Jurlique
Kanebo
Kiehl's
L'Occitane
Lancome
M.D. Formulations
Mario Badescu
M.D. Forte
N.V. Perricone
Natura Bisse
Peter Thomas Roth
Shiseido
Skinceuticals
VMV Hypoallergenics
28. For what purpose/s do you or would you need to use skin care products?
Acne Treatment
Anti-Aging
Cleansing/Hygiene
Deodorant/Anti-Perspirant
Moisturizer
Oil Control
Skin Firming
Skin Whitening
Soothing/Relaxing
Toning
UV Protection
Others (Please Specify)

29. Rate each Skin Care attribute according to how significant they are to you. (Note: 1 = not important, 5 = definitely important)
  1 2 3 4 5
Adherence to Skin
Anti-Oxidant
Color
Fragrance-Free
Hypoallergenic
Moisturizing
Non-Comodogenic (does not cause Acne)
Odor
Preservatives-Free
SPF, Sun Protection
Others (Please Specify)
30. You buy Skin Care or Cosmetic products that match your:
Gender
Income/Allowance
Personal Lifestyle
Skin Problems/Needs
Others (Please Specify)

31. Rate the amount of influence that the following have over your Skin Care or Cosmetics products purchase decision. (Note: 1 = lowest, 5 = highest)
  1 2 3 4 5
Appearance (Packaging, Color, etc)
Accessible (Convenience in Purchasing)
Clear Usage Instructions
Customer Service
Dermatologically Approved/ Clinically Tested (Safe for Skin/Body)
Price
Well-known Brand Name
32. Rate the amount of influence that the following have over your Skin Care or Cosmetics products purchase decision. (Note: 1 = lowest, 5 = highest)
  1 2 3 4 5
Celebrities
Dermatologist
Family/ Relatives
Friends
Media (Ads, Articles
Others (Please Specify)
33. Where do you usually buy your Skin Care or Cosmetic products?
Brand Retail Store
Brand Website/ Online Markets (Ebay, Amazon)
Department Store
Direct Sellers
Drugstore
Supermarket/Convenience Stor
Dermatologist
Others (Please Specify)

34. What skin problems (if any), would you want to find a relief/solution for?
Acne
Wrinkles or Sagging Skin
Hyperpigmentation
Very Dry Skin (Including effects of Psoriasis, Eczema, Dermatitis, etc.)
Oily Skin
Fungi
None
Others (Please Specify)

VIRGIN COCONUT OIL Virgin Coconut Oil (VCO) has recently been gaining fame as a "miracle oil" which, being anti-fungal, anti-viral and anti bacterial can naturally "heal" the skin (softens/moisturizes it, protect it from damage, spots or blemishes, sooth and relax it, and even aid in recovering from skin diseases).
35. Would you be willing to try a clinically-tested, non-comodogenic (will not cause acne), allergen-and-preservative-free Skin Care product with Virgin Coconut Oil as one of its primartymain ingredients?
Yes
No
Uncertain
36. If a new skin care product were to be made available to you, what you want or need it to be for? (You can specify if you want it to suit a certain lifestyle, age, gender, body part, etc.)
37. Do you have any other remarks on skin care?
38. Do you have any other remarks in cosmetics?
Thank you so much for the time and effort you've spent on filling up the questionnaire.

We are truly grateful for your help! May you have a fantastic day.


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